Know Your Market and Product
Before anything else you need to know the market that you're selling in. For instance, only about 10% of the people in the world are left handed. And if you have a store that only sells left handed items then your market is only 10% of what it would be otherwise. Knowing the ideal customer can also help in determining the market for your product as well.
You'll also want to know what your product is worth and how much you can market it for. But that's only after you've determined it's a good fit for the current market. If you can't figure out a way to make it work in this market then chances are you'll need to adapt somehow. These sort of adaptations are what really drives companies to grow.
Learn to Adapt to the Market
Look at Apple computer. Today Apple is one of the biggest companies in the world. And what made them this big? It wasn't their computers but their cell phones. They adapted to the new mobile market extremely fast and have the profits to prove it. Now they have products that are marketed to both mobile and desktop users.
Take Your Business to The Next Level
These were just a few tips that you can use in your business. Remember, learn what the market wants and if it's not your product or service then adapt your product or service to meet the needs of the customer. Doing this effectively will show in your profits.